Cristian Citu

Senior Director - Group Digital Strategy
DHL
Cristian Citu is based at DHL’s global headquarters where he’s focusing on the design and implementation of the group digital transformation agenda. Previously he’s been managing digital marketing programs as a mix of strategic brand initiatives and lead generation campaigns. Before focusing on digital, Cristian had various global marketing roles for DHL in areas such as brand management, sponsorship or hr-marketing and he also spent time in Singapore for the Asia Pacific regional office. He joined the yellow logistics giant after a few years in consulting, where he worked with a wide range of customers from industries like IT, telecom, automotive, pharma or retail. Follow him sharing insights on digital transformation at @TheChiefDigital